Who could say no to a small toy for their kids? When parents take their little ones on their errands, draw their attention toward a wide selection of toys to boost impulse purchases. Toys are a great way to increase profits in your store and cater to a larger audience. As you stock your shelves, discover the benefits of offering toys at your store, regardless of what you sell.
Attracting Families as Customers
Retailers who add toys to their product offerings become more appealing to families. Often times, parents are shopping with their children after they get off from school or over the weekend to keep their children entertained. To appeal to families with little ones exploring your aisles, create a colorful display full of toys that draw them into making a purchase.
Creating an Engaging Shopping Experience
Including toys as part of your catalog gives the kids something to hold onto as their family shops around the store. Especially if it’s a small toy without packaging, parents may hand these toys to their children to keep them preoccupied until they head to check out. As a reward for good behavior, the parents may purchase toys for their little ones.
This simple action improves the shopping experience of your store as it could mitigate tantrums. Give your customers the opportunity to shop around your store with ease by stocking incentives for their little ones.
Growing Impulse Buys
There’s often a small section at the front of the registers full of candy and toys that tempt customers to make an impulsive purchase. By placing a toy section near the checkout, people are more likely to add these products to their carts to appease their little ones.
Positioning these toys in high-traffic areas catches the attention of families. For an increased chance of selling your items, stock smaller, affordable options near the front and place larger toys in a designated section in your store. Impulsive buys drive revenue for your business, so be sure to place your toys in the best locations around your store to take advantage of these types of purchases.
Expanding Your Customer Base
Appealing to a broader demographic is always valuable for any business. Even if you have a target audience for the products in your store, adding toys to your shelves lets you reach beyond your typical audience to tap into a new market segment. Entice the newcomers who stroll into your store with curiosity by providing products that could relate to their interests.
Catering to Diverse Ages
Toys can cater to a range of ages. For instance, plushies and soft toys can intrigue younger kids, while puzzles or arts and crafts kits can attract older ones. Stocking toys for different age groups, from toddlers to pre-teens, allows you to meet the needs of a larger subset of families.
Appealing to Occasional Shoppers
Adding toys can attract people who might not otherwise visit your store. This could include last-minute customers buying gifts for loved ones or others who are curious about what your store sells. By including products that appeal to gift-seekers, you open new opportunities for customers throughout the year.
Boosting Your Store’s Perception
Building a reputable store starts with appealing to the parents who enter your store. If they find that you offer family-friendly products, they are more likely to come back as returning customers. This connection you share between your brand and your customers boosts your perception and could increase your visibility, as parents will recommend your store to their friends and family.
Increasing Revenue Streams
Toys create an additional revenue stream for retailers and boost overall profitability without risk. Because these toys are affordable to buy wholesale, you can expect a gradual increase in profits by offering these toys at your store.
High Returns on Low-Cost Inventory
Many toys come at a low initial investment, and you can purchase them in large quantities. For instance, purchasing toys such as toy trucks and cars from Joissu gives you the opportunity to stock a variety of products at a cost-effective price. This translates to a high profit margin whenever you make a sale.
Lightweight and Compact
Light and compact toys like action figures or miniature games demand fewer resources for storage and display. This simplifies your inventory management and fills your aisles with affordable and highly sought-after products.
Complementing Your Existing Offerings
Adding toys creates opportunities to tailor your stock to complement your main inventory. For example, a clothing store might include toys with trendy designs, while a bookstore could stock educational games or literary-themed items. No matter what kind of products you typically stock for your store, adding a toy section can appeal to younger customers and families who may not have originally planned to make a purchase.
Leveraging Seasonal Opportunities
Any retailer or small business can expect an increase in traffic during the holidays and specific seasons. You can typically anticipate that children will join their parents during their holiday or back-to-school shopping. Incorporating toys into your offerings allows you to capitalize on these prime selling times.
Holiday-Specific Stock
Seasonal toys that celebrate the holidays can attract seasonal shoppers looking for gifts or decorative pieces for their homes. With proper planning, you can make your store a go-to destination for seasonal gifts. Change out your inventory and set up store-front displays during the holiday season.
Preparing for School Breaks
With the extra free time at home, kids need new toys to entertain them during their school breaks. Stocking toys just before summer vacation or long weekends can cater to parents looking for ways to entertain their kids while they’re at home for the season.
Near the end of summer vacation, you can also offer toys to the children accompanying their parents for back-to-school shopping. Character pens or colorful pencil pouches are school-friendly and appeal to children looking for whimsical school supplies. Account for the seasons that appeal most to children when building your toy shelves at your store.
Organize your shelves to make room for these eye-catching toys. Whether you place them near the front of your store or designate an aisle for your toys, stock them in an area that people can easily find. This will influence more purchases and bring in more crowds.
Once you set up your toy section, look for a variety of options to cater to all ages and genders. You can find wholesale toys at affordable prices by browsing our shop at Joissu. Pick out the best toys that match your store and increase your revenue with these impulse purchases!
